This commercial really freaks me out and stimulates my senses at the same time. I have no real words for it.
I don’t have a cat. But if I did, I’m not sure I’d feed it Friskies based on this commercial. Or maybe I would. Feel free to debate it in the comments. Or at least tell me what this means.
* 1. vanity: I think all blogs should reflect an appropriate amount of authorial vanity. This one is no exception.
2. big-headed: I have a large cranium and I am full of myself.
3. Cubus: A quote I love from Lolita: "So Humbert the Cubus schemed and dreamed - and the red sun of desire and decision (the two things that create a live world) rose higher and higher, while upon a succession of balconies a succession of libertines, sparkling glass in hand, toasted the bliss of past and future nights." The "Cubus" part is a pun on "incubus" and follows a line about impregnating Lolita. This somehow appeals to me.
I’m torn. When I first encountered this commercial, it was on in the background, and all I could think was “that’s the weirdest way to try to sell cat food…” Kinda hokey feel good song about exploring, the warm Enya tones… I would expect something like that from maybe a mid-level hair product commercial.
But, then it came on again, and I actually WATCHED it, and got a little bit of a commercial-crush on the weird blend of faux psychedelic fantasy and kittens. The dancing turkeys!!! Fish shaped straw boat on land!!
Not sure I’ll ever want to watch it again, but I was momentarily mesmerized.
I am also torn. I find it lovely—visually appealing (ravenous?) and engaging. I cannot help but be surprised and enamored of the little touches—the fish, the turkeys, the coloring, the detail.
But…. it’s on crack. Like it’s so off-base for what it’s selling, right? Because to me it looks like it wants your cats to be stoned. “What if one little pop could open a world of wonder?” Is this really the “magic” I want my domestic pet to experience?
I’m just waiting for some dumb kid from the suburbs somewhere to eat a can or two of Friskie’s, hoping to “feed the senses.”
Or maybe I just want to meet the genius’s behind the commercial. “I know, we’ll make a boat out of a fish!”
I personally appreciate when digital representations of processed animal parts choreograph themselves for my enjoyment.
“A journey to delicious and be-yooooooooond…”
I’d like to see the “bad trip” version of this commercial where the cat gets so hungry he starts ripping the dancing animals to shreds and starts freaking out at all the bright lights.
Javi, I’m so in. I’d like to see all those “processed animal parts” fight the cat back. Oh, it’d be epic!!